We are a mother and daughter team with an intergenerational approach to all our buying. We serve a wide demographic of locals and visitors of all ages, and yet choose every piece by hand and test our styling on each other! Our customers are loyal because they know that we give honest and constructive styling advice so that everyone looks and feels amazing when they walk out.
It has been a joy to see the Australian fashion landscape evolve so that there are more and more high quality, ethical and Australian made items available for our customers. Building up a stable of enviable labels has been a labour of love over the years. We are unashamedly tactile and love natural fibres that feel amazing and are built to last.
When guests enter our store they are often surprised to be transported to an inner city boutique with contemporary, fresh styling and a curation of amazing high quality labels. Our customers know immediately, from the presentation of the store and the warmth of our team that we care deeply about what we do. Our stores are a family business, and reflect our passion. We love that people have a sense of discovery when they meet us, and find their style vibe in our home town.
We have recently expanded our offering to include Mens Wear and we continue to offer High quality, ethical and Australian made items in our line up.